Jordan Vardell
About Jordan Vardell
Jordan Vardell is the Director of Demand Generation at AVOXI, where he has worked since 2022. He has extensive experience in marketing, having held various roles across multiple organizations, including positions as Marketing Director and Consultant.
Work at AVOXI
Jordan Vardell has served as the Director of Demand Generation at AVOXI since 2022. In this role, he focuses on developing and implementing strategies to drive demand and enhance customer engagement. His work involves optimizing marketing efforts to improve lead generation and conversion rates. Vardell operates remotely, contributing to AVOXI's goals through innovative marketing initiatives.
Education and Expertise
Jordan Vardell holds a Bachelor's Degree in Sport Management and Leadership Studies from Washington State University, where he studied from 2003 to 2007. He furthered his education by obtaining a Master of Business Administration (MBA) from Utah State University in 2019. His academic background equips him with a strong foundation in management and marketing principles.
Professional Background
Jordan Vardell has extensive experience in marketing roles across various organizations. He worked as a Marketing Consultant at Simplicity Consulting in 2015 and held several positions in marketing leadership, including Marketing Director at InMoment from 2019 to 2022 and Director of Marketing at Alpha Warranty Services from 2016 to 2019. His career also includes roles at Oregon State University, University of Utah, and Stony Brook University.
Marketing Initiatives and Campaigns
Vardell has developed and implemented several marketing initiatives throughout his career. Notably, he created a comprehensive Lifecycle Nurture Campaign that guides leads through various touchpoints based on their interactions and needs. He also focused on optimizing paid search efforts and resolving technical SEO issues to enhance website authority and traffic.
Technological Integration in Marketing
Jordan Vardell has integrated various marketing technologies to enhance operational efficiency. He implemented the ABM platform 6sense for targeted outreach strategies and updated Bizible (Marketo Measure) for improved marketing attribution. Additionally, he integrated HubSpot into the marketing tech stack to enhance cross-channel marketing visibility, providing senior leadership with valuable insights.