Anita Janney
About Anita Janney
Anita Janney is a Creative Director at AXA XL, where she has worked since 1995. She has a background in graphic design and advertising, and she has significantly contributed to brand development and marketing strategies in the financial services sector.
Work at AXA XL
Anita Janney has served as Creative Director at AXA XL, a division of AXA, since 1995. Over her 29 years in this role, she has contributed significantly to the company's marketing strategies and brand development. Based in Exton, PA, she has been instrumental in enhancing the company's outreach and engagement within the B2B insurance sector. Her work includes the design of educational direct response advertising, which resulted in a 30% increase in new submissions for the specialty environmental niche market.
Previous Experience at Group Two Advertising
Before her long tenure at AXA XL, Anita Janney worked as a Freelance Designer/Intern at Group Two Advertising in 1980 for a duration of 8 months. This early experience in the advertising industry laid the groundwork for her future career in creative direction and marketing.
Education and Expertise
Anita Janney studied at the Hussian School of Art from 1976 to 1980, where she focused on Graphic Design, Advertising Design, and Illustration. She achieved an Associate of Specialized Technology (AST) during her studies. This educational background has equipped her with the skills necessary for her role as a Creative Director, allowing her to lead various creative initiatives effectively.
Achievements in Brand Development
Anita Janney has guided brand development parameters for a global financial services company, successfully integrating over eight independently-owned company acquisitions into a cohesive brand hierarchy. Her efforts ensured a consistent message and image across the organization, enhancing brand recognition and coherence.
Innovations in Marketing Strategy
Anita Janney developed a content management marketing platform that has been utilized in digital marketing campaigns. Additionally, she increased team participation by 75% by establishing and leading a creative network among North American, Bermudian, and European creative departments within a global financial services company.