Carl Hanson
About Carl Hanson
Carl Hanson is a Marketing Director with over 11 years of experience in insurance and tech marketing. He holds the Chartered Marketer designation and is currently pursuing an MSc in Marketing at the University of Leicester.
Current Role at AXA XL
Carl Hanson serves as the Marketing Director at AXA XL, a position he has held since 2020. In this role, he is responsible for overseeing marketing strategies and initiatives within the London, England Metropolitan Area. His focus includes product marketing, digital communications, brand marketing, content creation, and event management. With a commitment to data-driven decision-making, he aims to drive business growth and enhance brand visibility.
Professional Designation and Education
Carl holds the professional designation of Chartered Marketer (MCIM). He is currently pursuing an MSc in Marketing at the University of Leicester, a program he has been enrolled in since 2019. Additionally, he is studying for a Diploma in Professional Marketing (DipM) at the Chartered Institute of Marketing (CIM) since 2016. His academic background also includes a BA Hons in Business & Marketing Management from Oxford Brookes University, which he began in 2011.
Previous Experience in Marketing
Before joining AXA XL, Carl gained extensive experience in marketing roles across various organizations. He worked as the Marketing and Communications Leader at Marsh from 2015 to 2020, and as a Senior Marketing Manager at BT Global Services from 2011 to 2014. His earlier experience includes a position as Marketing Manager at Baxter Healthcare from 2009 to 2010. This diverse background has contributed to his expertise in insurance and tech marketing.
Academic Background
Carl's academic journey includes studying at St Crispins, where he completed A Levels in Business Studies (A), Geography (B), Product Design (B), and General Studies (B) from 2005 to 2007. His educational pursuits have laid a strong foundation for his career in marketing, equipping him with essential skills and knowledge applicable to his professional roles.
Marketing Philosophy
Carl believes in the integration of data-driven decision-making with creativity to effectively grow businesses and ideas. This philosophy underpins his approach to marketing, allowing him to develop strategies that are both innovative and grounded in analytical insights. His focus on combining these elements has been a key aspect of his success in various marketing roles.