Eva García Nieto
About Eva García Nieto
Eva García Nieto serves as the Head of Communications & Marketing Iberia at AXA XL, where she has worked since 2019. With a strong background in marketing and communications, she has held various leadership roles in notable companies and is actively involved in corporate social responsibility initiatives.
Current Role at AXA XL
Eva García Nieto serves as the Head of Communications & Marketing Iberia at AXA XL, a division of AXA, since 2019. In this role, she develops and executes integrated multi-channel marketing activities with a focus on digital innovation and virtual event creation. She is responsible for managing both external and internal communications, ensuring effective public relations with local media. Her leadership includes driving impactful engagement strategies that align with the business unit, underwriting, and HR culture and values.
Education and Professional Development
Eva García Nieto has a diverse educational background. She is currently studying at Escuela de Coaching Lider-haz-GO! and is pursuing a Professional Coaching Certification Level 1 since 2024. She earned a Master's degree in Digital Marketing and Social Media from Inesdi Business Techschool in 2013. Additionally, she holds a Marketing & Advertising Graduate degree from Centro Español de Nuevas Profesiones, completed from 1990 to 1994. Her early education includes studies at Lycée Français de Madrid and Universidad Autónoma de Madrid, where she studied Laws.
Previous Work Experience
Prior to her current role, Eva García Nieto held various positions in marketing and communications across different industries. She worked at Vodafone as Brand & Advertising Manager from 2004 to 2012 and served as Global Brand & Advertising Director at NH Hotel Group from 2014 to 2016. She was also the Founder & Marketing Director at República Móvil from 2012 to 2014. Her earlier career includes roles at Azertia, Leo Burnett Group, IBM, L'Oreal, and Miss Sushi, where she developed her expertise in marketing and communications.
Commitment to Corporate Social Responsibility
Eva García Nieto is an active member of the AXA de Todo Corazón board at AXA Group, contributing to corporate social responsibility initiatives. She participates in internal committees focused on equity, charity, and sustainability, demonstrating her commitment to these values. Additionally, she serves as an Inclusion & Diversity Champion for Iberia through the #RedEWI by Inese network, promoting inclusion and diversity within the organization.