Kerry Luksic
About Kerry Luksic
Kerry Luksic serves as the Regional Marketing Director for the Americas at AXA XL, where he has worked since 2019. With a strong background in marketing and communications, he has led significant business growth and innovative marketing strategies throughout his career.
Work at AXA XL
Kerry Luksic serves as the Regional Marketing Director for the Americas at AXA XL, a division of AXA, since 2019. In this role, Luksic has led significant marketing initiatives, including the transformation and execution of event strategies during the COVID-19 pandemic. This included the organization of virtual and hybrid events that engaged over 6,000 clients and brokers. Luksic has also implemented Account Based Marketing (ABM) strategies that resulted in a year-over-year increase of 150% and contributed $50 million in new business. Under Luksic's leadership, the region achieved 25% business growth over three years through data-driven marketing strategies.
Education and Expertise
Kerry Luksic holds a Master of Business Administration (MBA) from Seton Hall University. Additionally, Luksic completed a Bachelor of Science in Marketing at Rutgers University, where a Customer Experience (CX) Certificate Program was also achieved in Winter 2017. This educational background provides a strong foundation in marketing principles and customer engagement strategies, which Luksic has applied throughout a diverse career in various marketing roles.
Professional Background
Kerry Luksic has an extensive professional background in marketing and communications. Prior to the current role at AXA XL, Luksic worked as a Senior Communications and Marketing Manager at AXA XL from 2013 to 2019. Earlier, Luksic was a Copywriter at QVC and held various marketing positions at AT&T and Lucent Technologies. This diverse experience spans over two decades and includes roles such as Marketing Manager and Product Manager, showcasing a comprehensive understanding of marketing strategies across different sectors.
Achievements in Marketing
Throughout Kerry Luksic's career, notable achievements include leading the development and execution of 'virtual RIMS' campaigns that targeted over 300 key clients, generating a new business sales pipeline of $85 million. Luksic has been recognized for business plan achievements, resulting in two promotions within six years at AXA XL. The strategic initiatives led by Luksic have significantly contributed to regional business growth and enhanced client engagement.