Kimberley Hayford
About Kimberley Hayford
Kimberley Hayford is an Analytics Manager II at AXA XL, where she has worked since 2020. She has a background in digital marketing and analytics, with previous roles at Hays Specialist Recruitment, XL Catlin, Brit Insurance, and Catlin.
Current Role at AXA XL
Kimberley Hayford serves as Analytics Manager II at AXA XL, a division of AXA, since 2020. In this role, she focuses on leveraging data analytics to support decision-making processes and enhance business performance. Her responsibilities include analyzing complex datasets, developing insights, and collaborating with cross-functional teams to drive strategic initiatives.
Previous Experience in Analytics and Marketing
Prior to her current position, Kimberley worked at AXA XL as an Analytics Manager from 2015 to 2020. In this role, she contributed to the development of analytics strategies and tools. She also held the position of Senior Digital Marketing Executive at XL Catlin for eight months in 2015, where she was involved in digital marketing initiatives.
Early Career in Marketing
Kimberley's early career includes roles such as Marketing Administrator at Brit Insurance from 2011 to 2012 and Digital Marketing Executive at Catlin from 2012 to 2014. She began her professional journey as a Sales and Marketing Assistant at Newquay Professional Ltd from 2010 to 2011. These positions provided her with foundational experience in marketing and sales.
Education and Professional Development
Kimberley holds a Bachelor of Arts (BA) in Business Studies from the University of Kent, which she completed from 2006 to 2010. She furthered her education at the Chartered Institute of Marketing, earning a Diploma in Digital Marketing from 2013 to 2014 and a Professional Certificate in Marketing from 2012 to 2013. These qualifications have equipped her with essential skills in marketing and analytics.