Sara De Pasquale
About Sara De Pasquale
Sara De Pasquale serves as the Creative Director for Marketing at AXA XL, focusing on the APAC and Europe regions since 2022. With a robust background in creative direction across multiple sectors and extensive experience in multilingual environments, she has significantly contributed to the creative landscape in Zurich, Switzerland.
Work at AXA XL
Sara De Pasquale has been serving as the Creative Director for Marketing at AXA XL since 2022. In this role, she oversees marketing strategies and creative initiatives across the APAC and Europe regions. Prior to this position, she worked as the Creative Director for Communications & Marketing at AXA XL since 2018, contributing to the company's branding and communication efforts in the Zürich area. Her tenure at AXA XL reflects her commitment to enhancing the company's market presence through innovative marketing solutions.
Previous Experience at XL Catlin
Before joining AXA XL, Sara De Pasquale held the position of Creative Director at XL Catlin from 2004 to 2009. During her five-year tenure, she played a key role in shaping the creative vision of the company. Additionally, she returned to XL Catlin as an Independent Creative Director and contractor from 2009 to 2013, further solidifying her expertise in creative direction within the insurance sector.
Career Background in Creative Direction
Sara De Pasquale has a diverse background in creative direction, having worked in various roles that highlight her versatility. She served as a Senior Art Director at McCann Erickson for one year and worked as an Independent Design Professional at Lowe and Partners Worldwide and M&C Saatchi in London. Her extensive experience across different sectors has equipped her with the skills necessary to lead creative teams effectively.
Education and Expertise
Sara De Pasquale studied at the SAWI Academy, where she focused on Communication and Media Studies. She achieved an Executive in Communications with a Federal Diploma of Professional Education and Training (PET) from 2016 to 2018. This educational background, combined with her extensive professional experience, enhances her ability to navigate cross-cultural and multilingual environments, making her an effective leader in diverse teams.
Contributions to the Zürich Creative Landscape
Based in the Zürich Metropolitan Area, Sara De Pasquale contributes significantly to the local creative landscape. Her roles at AXA XL and previous positions have allowed her to influence marketing and creative strategies within the region. Her ability to work in cross-cultural settings further enriches her contributions, fostering collaboration and innovation in the creative community.