Shaifali Pathak
About Shaifali Pathak
Shaifali Pathak serves as the Internal Communications Deputy Manager at AXA XL in Gurugram, India, where she has worked since 2022. With a strong background in communications and marketing, she possesses international experience and has developed skills in project management and engagement analysis.
Work at AXA XL
Shaifali Pathak has been serving as the Internal Communications Deputy Manager at AXA XL since 2022. In this role, she is responsible for developing and executing internal communication strategies that align with the goals of functional leaders and technology teams. Prior to her current position, she held multiple roles within AXA XL, including Assistant Manager and Senior Associate in Communications and Marketing. Her tenure at AXA XL has allowed her to enhance project management capabilities and drive process efficiency projects for internal communications.
Education and Expertise
Shaifali Pathak holds a Bachelor of Commerce, Honours from Gargi College, Delhi University, which she completed from 2011 to 2014. She furthered her education with a Post Graduate Diploma in Management from the Institute of Management Technology, Ghaziabad, from 2014 to 2016. Shaifali also earned a Master's degree in Project & Programme Management and Business Development from Skema Business School in Paris, studying there from 2016 to 2017. Additionally, she has attended a PMP Training course in India and an Internal Communications course from ISOC in Dubai.
Professional Background
Shaifali Pathak has a diverse professional background with experience in various roles and industries. She began her career as a Sales and Marketing Intern at DIAGEO India in 2016. Following this, she worked at Ernst and Young as an Advanced Audit Associate from 2014 to 2016. In 2017, she served as a Business Development Project Manager at Leadmedia in Paris. Shaifali returned to AXA XL, where she progressed through several positions in Communications and Marketing from 2018 to 2022.
International Experience
Shaifali Pathak has significant international exposure, having lived and worked in Paris, France. Her role at AXA XL involves collaboration with a global team and stakeholders, enhancing her ability to engage in international travel, which constitutes 10% of her work responsibilities. This experience has contributed to her understanding of global marketing and communications strategies.
Skills and Specializations
Shaifali Pathak is skilled in quantifying project efforts and analyzing engagement for digital external campaigns and internal communications. She has successfully led marketing automation projects aimed at global marketing stakeholders. Her proficiency extends to crafting and implementing internal communication strategies that support various teams within her organization, demonstrating her capability in enhancing communication effectiveness.