Andrea Sorri
About Andrea Sorri
Andrea Sorri serves as the Business Development Director and Segment Development Manager for Smart Cities EMEA at Axis Communications, where he has worked since 2011. He has played a key role in developing partnerships and aligning product strategies with industry needs.
Work at Axis
Andrea Sorri has been with Axis Communications since 2000, holding various positions that reflect a progressive career trajectory. Currently, he serves as the Business Development Director and Segment Development Manager for Smart Cities EMEA, a role he has occupied since 2011. In this capacity, he has developed a tailored ecosystem of partners to enhance collaboration and innovation within the smart cities segment. His previous roles at Axis include Manager of Engineering & Training for Southern Europe and Country Manager, where he focused on building market opportunities and improving customer engagement.
Education and Expertise
Andrea Sorri has extensive experience in business development and strategic management within the technology sector. His expertise encompasses segment development, particularly in smart cities, and he has played a significant role in aligning product development strategies with industry needs. His background in engineering and training has equipped him with the skills necessary to shift company focus towards end customer value, emphasizing the benefits to users.
Background
Before joining Axis Communications, Andrea Sorri held various roles that contributed to his understanding of market dynamics and customer needs. His tenure as Country Manager spanned a decade, during which he managed operations in Italy, Greece, Israel, Cyprus, and Malta. This experience laid the foundation for his later roles, where he focused on enhancing customer relationships and driving demand through strategic engagement.
Achievements
Throughout his career at Axis Communications, Andrea Sorri has made significant contributions to the company's strategic direction. He has successfully shifted the focus from a product-centric approach to one that prioritizes end customer value. His initiatives have included implementing new communication concepts aimed at improving interactions with end customers, thereby enhancing overall customer engagement and satisfaction.