Andreas Göransson
About Andreas Göransson
Andreas Göransson is a Global Enterprise Segment Marketing Manager at Axis Communications, with extensive experience in both B2B and B2C marketing. His career includes roles at notable companies such as Pergo, Hiab, and UNILIN, where he developed a strong expertise in digital marketing and brand management.
Current Role at Axis Communications
Andreas Göransson serves as the Global Enterprise Segment Marketing Manager at Axis Communications, a position he has held since 2019. In this role, he focuses on developing marketing strategies tailored to the enterprise segment, leveraging his extensive experience in both B2B and B2C marketing. His contributions support Axis Communications' objectives in enhancing brand visibility and market penetration.
Previous Experience in Marketing
Prior to his current role, Göransson held several marketing positions that contributed to his expertise. He worked at Hiab as Global Marketing Manager for Services from 2017 to 2019 and as Digital Marketing Manager from 2014 to 2017. His tenure at Pergo (Europe) AB spanned multiple roles, including Digital Marketing Manager and Graphic Designer, from 2005 to 2013. This diverse background has equipped him with a comprehensive understanding of marketing dynamics.
Early Career Background
Göransson's career began in the service industry, working at McDonald's Europe from 1998 to 2001. He transitioned to a warehouse worker role at Skånemejerier from 2003 to 2006 in Malmö, Sweden. These early experiences provided him with foundational skills in teamwork and customer service, which he has applied throughout his marketing career.
Educational Background
Andreas Göransson has pursued various educational opportunities to enhance his professional skills. He studied Business Management, Marketing, and Economics at IHM Business School, completing his studies in 2011. Additionally, he achieved a certification in 'Att leda utan att vara chef' from Ekerö utbildning in 2021. He also studied Information Coordination, Graphic Production & Web at Teknik I Media from 2003 to 2005.
Expertise in Digital Marketing
Göransson possesses a strong passion for digital marketing, which is a significant aspect of his professional profile. His expertise encompasses both B2B and B2C marketing strategies, allowing him to effectively engage with global brands. His positive attitude and mindset contribute to his ability to work collaboratively within teams, enhancing overall marketing effectiveness.