Craig Binford
About Craig Binford
Craig Binford is a Regional Sales Manager at Axis Communications, where he has worked since 2016. He has over two decades of experience in sales and technical training, with previous roles at Pelco and Schneider Electric.
Work at Axis Communications
Craig Binford has been serving as the Regional Sales Manager at Axis Communications since 2016. In this role, he focuses on the Northern California and Northern Nevada regions. His responsibilities include conducting product demonstrations and presentations for integrators, distributors, and end users. He actively participates in Axis Academies and Webinars, contributing to the training and development of partners. Binford encourages companies to join Axis partner development programs and works closely with Application Development Partners to enhance product solutions.
Previous Experience at Pelco
Before joining Axis Communications, Craig Binford had an extensive tenure at Pelco, where he held multiple positions from 2000 to 2010. His roles included Production Line Tester, Technical Support Representative, Sales Representative, and Systems Application Specialist. Binford also served as a Global Technical Trainer for five years, where he was responsible for training personnel on technical aspects of Pelco's products.
Experience at Schneider Electric
Craig Binford worked at Schneider Electric as a Senior Global Field Trainer from 2010 to 2012. In this position, he was involved in training and supporting field personnel, enhancing their understanding of Schneider Electric's products and services. This role contributed to his expertise in technical training and support.
Education and Certifications
Craig Binford has a diverse educational background, having studied Automotive Collision Repair and Refinishing at Idaho State University from 1993 to 1994, and Criminal Law & Computer Science at Fresno City College from 1995 to 1997. He has completed several professional development courses, including the Advanced Fiber Optic Training Course at Fiber Instrument Sales and the Dale Carnegie course on Effective Communications & Human Relations. He is also certified as a Paxton Access control trainer.
Sales and Technical Expertise
Craig Binford has extensive experience in sales and technical training, with a strong focus on designing application capabilities and solutions integration. He prepares weekly sales reports detailing new and existing projects, showcasing his analytical skills. His background includes working in sales and applications at Warren Associates from 2012 to 2016, where he further developed his expertise in the field.