Emma Hutchman
About Emma Hutchman
Emma Hutchman is a Regional Marketing Manager for the Middle East and Africa at Axis Communications, with extensive experience in marketing and brand management across various sectors. She has a strong academic background, including an MBA from Hult International Business School and a certificate in Digital Marketing from The Wharton School.
Current Role at Axis Communications
Emma Hutchman serves as the Regional Marketing Manager for the Middle East and Africa at Axis Communications. She has held this position since 2021, working from Dubai, United Arab Emirates. In her role, she focuses on developing and executing marketing strategies that align with the company's objectives in the region.
Previous Experience in Marketing
Prior to her current role, Emma Hutchman worked as a Senior Marketing Manager at Lexus from 2019 to 2020 in Dubai. She also served as the Account Director for Lexus, Toyota, and Hino Commercial Vehicles at Al-Futtaim from 2010 to 2015. Her experience includes leading marketing strategies that resulted in significant sales growth.
Educational Background
Emma Hutchman has an extensive educational background. She earned her Master of Business Administration (MBA) from Hult International Business School between 2019 and 2021. Additionally, she studied at The Wharton School, where she achieved a Certificate in Digital Marketing, E-Commerce, and Social Media in 2018. She also holds a Bachelor of Arts degree in English Literature and Business Administration from the University of New Brunswick, completed in 2005.
Achievements in Marketing Campaigns
Emma Hutchman has a track record of successful marketing campaigns. She conceptualized a $2 million regional campaign for Pepsi, which became the largest pan-Arab social media campaign at that time. Additionally, she led the transformation of Lexus's marketing strategy, achieving an 80% sales growth within two years. She also launched a Cannes Lion award-winning retail brand.
Creative Partnerships and Initiatives
Emma Hutchman is a Partner at IMOSION CREATIVE, a role she has held since 2015. In this position, she developed a global network of creative partners to resource projects, enhancing the creation and delivery of marketing initiatives. She also co-founded Piknic Electronik, where she managed marketing and partnerships from 2014 to 2016.