Joanne Kovacic
About Joanne Kovacic
Joanne Kovacic serves as the Director of Market Intelligence at Axis Communications, where she has worked since 2015. With a background in marketing and branding, she has held various roles within the company since 1997, contributing to strategic projects and managing a team of competitive intelligence engineers.
Current Role at Axis Communications
Joanne Kovacic serves as the Director of Market Intelligence at Axis Communications, a position she has held since 2015. In this role, she is responsible for synchronizing strategy and tactics with market intelligence peers on a global level. Her leadership includes managing a team of competitive intelligence engineers, ensuring that the organization remains informed about market trends and competitive dynamics.
Previous Experience at Axis Communications
Joanne Kovacic has extensive experience at Axis Communications, where she held several key positions. She began as a Sales & Marketing Coordinator from 1997 to 2000, followed by her role as European Marketing Coordinator from 2000 to 2002. She then served as Corporate MarCom Manager from 2002 to 2005, and later as Snr. Manager for Branding & Strategic Projects from 2006 to 2015. Her tenure at Axis spans nearly two decades, during which she worked in both France and Sweden.
Education and Expertise
Joanne Kovacic studied at Université Paris - Val-de-Marne (Paris XII), where she earned a Master of Foreign Languages & International Business from 1990 to 1994. This educational background provides her with a strong foundation in international business practices and language skills, which are essential in her roles within the global market.
Background in Marketing and Strategy
Joanne Kovacic has built a career focused on marketing and strategic projects within the technology sector. Her roles have involved significant responsibilities in branding, corporate communications, and competitive intelligence. This background has equipped her with a comprehensive understanding of market dynamics and the ability to align marketing strategies with business objectives.