Justine Martignetti
About Justine Martignetti
Justine Martignetti is a Senior Product Marketing Manager at Axis Communications, where she develops go-to-market strategies for access control products. She has a background in marketing, having previously held various roles in product marketing and operations at companies like HubSpot and Wayfair.
Work at Axis Communications
Justine Martignetti currently serves as the Senior Product Marketing Manager at Axis Communications, a position she has held since 2023. In this role, she has developed and executed go-to-market strategies for Axis' access control products. Prior to her current role, she worked as a Product Marketing Manager from 2021 to 2023 and as a Senior Marketing Coordinator for Products Solutions & Services from 2019 to 2021, both based in Chelmsford, Massachusetts. Her responsibilities included collaborating with global teams to identify market paths for new product releases and influencing various marketing teams to integrate product marketing strategies.
Education and Expertise
Justine Martignetti earned her Bachelor’s Degree in Marketing from the University of Massachusetts Dartmouth, where she studied from 2012 to 2016. In 2021, she further enhanced her expertise by obtaining a Product Marketing Certification from the Product Marketing Alliance. Her educational background has equipped her with the skills necessary to design effective product messaging and positioning, as well as conduct comprehensive competitor marketing analysis.
Previous Work Experience
Before joining Axis Communications, Justine Martignetti gained valuable experience in various marketing roles. She worked as a Marketing Associate at Lenders One Mortgage Cooperative from 2017 to 2019 in the Greater Boston Area. Earlier in her career, she was a Peoples Operations Intern at HubSpot for nine months in 2015-2016. Additionally, she served as an Experienced QA Analyst at Wayfair from 2016 to 2017. These roles contributed to her understanding of marketing dynamics and product development.
Marketing Strategy Development
At Axis Communications, Justine Martignetti has played a crucial role in influencing marketing strategies across multiple teams, including events, digital marketing, and public relations. Her ability to conduct competitor marketing analysis has been instrumental in shaping the evolution of marketing strategies. She has utilized her expertise in end-to-end solutions to ensure that product messaging aligns with market needs and company objectives.