Lars åberg
About Lars åberg
Lars Åberg serves as the Chief Marketing Officer (CMO) at Axis Communications, a position he has held since 2008. He has extensive experience in marketing and corporate communication, having previously worked at notable companies such as Ericsson Mobile Communications, BonaKemi AB, Unilever, and Å&R Carton AB.
Work at Axis Communications
Lars Åberg has served as the Chief Marketing Officer (CMO) at Axis Communications since 2008. In this role, he is responsible for overseeing digital transformation and marketing technology initiatives. He plays a key role in the Group Management team, contributing to the strategic direction of the company. His leadership has been instrumental in aligning marketing efforts with organizational goals, ensuring that the marketing strategy supports the overall mission of Axis Communications.
Previous Experience in Marketing
Before joining Axis Communications, Lars Åberg held several significant positions in marketing and communications. He worked at Å&R Carton AB as the Marketing & Development Director for one year. Prior to that, he was the Director of Corporate Communication & Development at BonaKemi AB for seven years. His experience also includes a role as Marketing Communication Manager for Western Europe at Ericsson Mobile Communications from 1996 to 1999, and as a Product Manager at Unilever in Sweden from 1990 to 1996.
Education and Expertise
Lars Åberg has a strong educational background in business and leadership. He studied Business Administration at Lund University from 1987 to 1990. He furthered his education at the Stockholm School of Economics and completed a Business Leadership program at IFL from 2006 to 2007. Additionally, he participated in the Management and Corporate Governance Program at EFL - Executive Education from 2016 to 2017. His expertise includes sustainability and digital transformation within the marketing sector.
Leadership and Team Empowerment
Lars Åberg is experienced in fostering employee empowerment within global marketing teams. His leadership style emphasizes collaboration and innovation, which has contributed to the successful execution of marketing initiatives that align with the strategic goals of the organizations he has worked for. His approach to team management supports the development of a dynamic marketing environment.