Laurent Caro
About Laurent Caro
Laurent Caro serves as the Regional Manager for Strategic Accounts in Southern Europe at Axis Communications, a position he has held since 2015. With extensive experience in sales management across various technology sectors, he has previously worked at companies such as Apple, Xerox, and Tektronix.
Current Role at Axis Communications
Laurent Caro serves as the Regional Manager Strategic Accounts Southern Europe at Axis Communications, a position he has held since 2015. In this role, he is responsible for managing strategic accounts across Southern Europe, focusing on enhancing customer relationships and driving sales growth. His tenure at Axis Communications reflects a commitment to the company's objectives and a deep understanding of the technology sector.
Previous Experience at Axis Communications
Laurent Caro has held multiple positions at Axis Communications. He worked as a Key Account Manager for one year from 2007 to 2008, followed by a role as Sales Manager for France, BeLux, and North Africa from 2008 to 2010. In addition, he has been the Southern Europe Field Sales Manager since 2010. His various roles have contributed to his expertise in sales management and strategic account development.
Experience at Apple
Before joining Axis Communications, Laurent Caro worked at Apple for three years, from 2004 to 2007, as a Sales Manager. His role involved overseeing sales strategies and operations, which provided him with valuable experience in the technology and consumer electronics sectors. He also served as a Sales Representative at Apple from 2000 to 2004, further solidifying his background in sales.
Educational Background
Laurent Caro studied at HEC Paris, where he achieved a Direction Commerciale qualification in 2006. This program lasted for 11 months and provided him with advanced knowledge in commercial management. Additionally, he holds a two-year University degree in Electronics and Computers, which he completed from 1985 to 1987, laying the foundation for his career in the technology sector.
Sales Expertise and Skills
Laurent Caro possesses extensive expertise in strategic management of key end customers and medium to long-term strategy management within the technology sector. His skills include sales management through indirect sales channels, particularly in computers, software, printing, and MP3 sales. He has also implemented business reporting systems to optimize sales team efficiency and devised marketing plans to drive sales development.