Lena Danielsson
About Lena Danielsson
Lena Danielsson is a Product Marketing Manager at Axis Communications, with a background in marketing and business administration. She has held various marketing roles in companies such as Guthy Renker Europe AB, Aller Media AB, and Beiersdorf AG, and has studied at several prestigious institutions including Lund University and Tsinghua University.
Current Role at Axis Communications
Lena Danielsson serves as a Product Marketing Manager at Axis Communications. She has held this position since 2020, contributing to the company's marketing strategies and product development initiatives. Her role involves overseeing marketing campaigns and collaborating with cross-functional teams to enhance product visibility and market reach. Axis Communications is known for its innovative solutions in network video and security technology.
Previous Experience at Guthy Renker Europe AB
Prior to her current role, Lena Danielsson worked as a Brand Manager for Guthy Renker Europe AB from 2007 to 2009. Based in Malmö, Skåne County, Sweden, she focused on brand development and marketing strategies for the Nordic region. This experience provided her with insights into consumer behavior and brand positioning in a competitive market.
Experience at Aller Media AB
Lena Danielsson held the position of Marknadsansvarig at Aller Media AB from 2018 to 2020. During her tenure in Malmö, Skåne County, Sweden, she was responsible for marketing management, which included developing marketing strategies and overseeing promotional activities. Her work contributed to the company's brand awareness and customer engagement efforts.
Educational Background in Business Administration
Lena Danielsson earned a Master of Science in Business Administration from Lund University, where she studied Marknadsföring & Ekonomisk Analys from 1998 to 2002. This academic foundation equipped her with essential skills in marketing and economic analysis, which she has applied throughout her career in various marketing roles.
International Studies and Programs
Lena Danielsson participated in an Erasmus Exchange Program at Universität Passau, focusing on Marketing & Strategy. Additionally, she attended an MBA Summer Program at Tsinghua University in 2002. These international experiences enhanced her understanding of global marketing practices and strategies, contributing to her professional development.