Linda Magnertoft
About Linda Magnertoft
Linda Magnertoft is a Global Enterprise Marketing Manager at Axis Communications, with a diverse background in both B2B and B2C marketing across various industries. She has held several key marketing positions at notable companies, including Purity Vodka AB, Hiab, and Ecolean, and holds a Master's degree from Lund University.
Work at Axis Communications
Linda Magnertoft has been serving as the Global Enterprise Marketing Manager at Axis Communications since 2021. In this role, she is responsible for overseeing marketing strategies that align with the company's global enterprise objectives. Her work focuses on integrated marketing activation and communication strategies to enhance brand visibility and engagement in the enterprise sector.
Previous Experience in Marketing
Before joining Axis Communications, Linda held several marketing roles in various organizations. She worked as the International Marketing Manager at Purity Vodka AB for 11 months in 2013-2014. Following that, she served as the Global Marketing Director for Product & Solutions at Hiab from 2014 to 2019. She also worked at Ecolean as the Global Customer Marketing Manager from 2019 to 2021 and was a Brand Manager at Pågen from 2011 to 2013.
Education and Expertise
Linda Magnertoft earned her Master's degree from Lund University, where she studied from 1994 to 1998. Her educational background complements her extensive experience in both B2B and B2C marketing across global industries. She possesses expertise in marketing automation and customer centricity, which enhances her ability to develop effective marketing strategies.
Background in FMCG Marketing
Linda has significant experience managing marketing strategies for strong global brands in the Fast-Moving Consumer Goods (FMCG) sector. Her career includes a role as the Nordic Brand and Consumer Promotion Coordinator at Kellogg Company from 1998 to 2000. This background provides her with a comprehensive understanding of consumer behavior and brand management.
Leadership Style and Approach
Linda is recognized for her positive mindset and integrative leadership style. She focuses on collaboration and teamwork, which are essential for driving successful marketing initiatives. Her approach to leadership fosters a productive work environment and encourages creative solutions within her teams.