Louise Wagell Hobroh
About Louise Wagell Hobroh
Louise Wagell Hobroh is a Global Solution Marketing Manager at Axis Communications, where she has worked since 2018. She has a background in Industrial Management and Engineering and has held various marketing roles in companies such as IKEA and Ecolean.
Work at Axis Communications
Louise Wagell Hobroh has been serving as the Global Solution Marketing Manager at Axis Communications since 2018. In this role, she coordinates and supports nine business regions in executing regional marketing programs. Her responsibilities include developing effective marketing strategies tailored to the retail market. She has played a pivotal role in transforming Axis Communications from a product-centric to a solution-centric company, demonstrating her expertise in understanding target customers and market dynamics.
Education and Expertise
Louise Wagell Hobroh studied at Tekniska högskolan vid Linköpings universitet, where she pursued a Master of Science in Industrial Management and Engineering from 1996 to 2003. Prior to that, she attended Söderslättsgymnasiet, achieving a Teknisk linje diploma from 1993 to 1996. Her educational background provides a strong foundation in both engineering principles and management practices, equipping her with the skills necessary for her current role in global marketing.
Previous Experience
Before joining Axis Communications, Louise Wagell Hobroh held several positions that contributed to her professional development. She worked at IKEA Group as a Communication Business Partner from 2017 to 2018 in Malmö, Sweden. Prior to that, she served as a Corporate Identity & Customer Care Coordinator at DaimlerChrysler Sweden/Denmark from 2003 to 2005 in Copenhagen. Additionally, she worked at Ecolean in various roles, including Marketing Coordinator from 2005 to 2006 and Marketing Manager from 2006 to 2015, both in Helsingborg.
Career Development
Throughout her career, Louise Wagell Hobroh has demonstrated a commitment to marketing and communication within various industries. Her experience spans over two decades, during which she has developed expertise in corporate identity, customer care, and marketing strategy. Her transition from a product-centric approach to a solution-centric focus at Axis Communications highlights her adaptability and strategic thinking in a competitive market.