Malin Lindgärde
About Malin Lindgärde
Malin Lindgärde serves as the Director of Brand and Communications at Axis Communications in Lund, Sweden, a position she has held since 2020. With extensive experience in marketing and communications across various companies, she possesses strong skills in brand management and change management.
Work at Axis Communications
Malin Lindgärde has been serving as the Director of Brand and Communications at Axis Communications since 2020. In this role, she is responsible for overseeing the company's branding and communication strategies. Her tenure at Axis spans four years and is based in Lund, Skåne, Sweden. Prior to this position, she held the role of Interim Director of Communications at the same company for one year, beginning in 2019.
Previous Experience in Marketing and Communications
Before joining Axis Communications, Lindgärde held several significant positions in marketing and communications. She worked at Elfa International AB as the International Marketing & Communication Manager from 2013 to 2017. Additionally, she served as the Marketing Director at Inwido AB from 2011 to 2013 and as the Nordic Marketing Manager for Gum at Kraft Foods from 2010 to 2011. Her experience also includes roles at Cadbury Sweden AB, where she was a Senior Brand Manager and Marketing Manager from 2002 to 2010.
Educational Background
Malin Lindgärde has a diverse educational background in communication and marketing. She studied at Berghs School of Communication for one year from 1988 to 1989. She also attended the University of Gothenburg, where she focused on Economics and Spanish from 1989 to 1991. Additionally, she achieved a Kandidatexamen in Marketing Economics from IHM Business School, where she studied from 1995 to 1997, and later completed a course in Digital Marketing at the same institution in 2019.
Skills and Expertise
Lindgärde possesses strong skills in change management and has a proven track record in executing change initiatives. She excels in aligning communication and marketing strategies with overall business plans and has experience in brand management based on consumer insights. Her expertise includes developing thought leadership strategies and working closely with leadership teams to drive growth. She specializes in concept, product, and assortment strategies, focusing on both development and implementation.
Leadership and Strategic Contributions
Throughout her career, Malin Lindgärde has demonstrated a strong commercial drive and a successful history of working with multiple strong brands. She has adapted to various competitive and market situations, collaborating with product development, key account management, and sales teams to achieve profitable and sustainable growth. Her strategic contributions have been instrumental in aligning marketing efforts with business objectives.