Mariana Cañavera Herrera
About Mariana Cañavera Herrera
Mariana Cañavera Herrera is a Partner Marketing Manager at Axis Communications, with a background in marketing and international management. She has held various marketing roles in both Colombia and Sweden, demonstrating expertise in digital marketing and strategic planning.
Work at Axis Communications
Mariana Cañavera Herrera has been serving as a Partner Marketing Manager at Axis Communications since 2023. In this role, she focuses on developing and implementing marketing strategies that enhance partnerships and drive business growth. Her position is based in Lund, Skåne County, Sweden, where she utilizes her extensive experience in digital marketing to support the company's objectives.
Previous Experience in Marketing
Prior to her current role, Mariana worked at 180 Degrees Consulting Lund as Marketing Director for six months in 2020. She also held positions at inriver as Community Manager from 2021 to 2023 and at NA-KD.com as Campaign Planner for six months in 2021. Additionally, she served as Marketing and Communications Manager at ColombiaCrece from 2015 to 2017 and as a freelancer in Strategic Marketing at Universidad Nacional de Colombia from 2018 to 2019.
Education and Expertise
Mariana holds a Bachelor of Science in Marketing and International Management from Universidad Sergio Arboleda, where she studied from 2012 to 2017. She furthered her education at Lund University School of Economics and Management, earning a Master of Science in International Marketing and Brand Management from 2019 to 2020. Her academic background provides her with a solid foundation in marketing principles and international consumer trends.
Background in Strategic Marketing
Mariana has a diverse background in strategic marketing, having worked in various capacities across different organizations. She was involved in marketing strategy as an intern at Resolve Studio in 2017 and later took on roles that emphasized strategic planning and brand management at ColombiaCrece. Her experience includes building relationships and leading collaborations to achieve organizational goals.
Skills in Digital Marketing
Mariana possesses extensive experience in digital marketing, particularly within non-profit organizations. She is adept at proposing strategic and innovative solutions that enhance institutional credibility. Her skills include understanding international consumer trends and leveraging them to inform marketing strategies.