Mayela Chavira
About Mayela Chavira
Mayela Chavira serves as the Area Marketing Coordinator for Axis Communications in the South Central region, where she has worked since 2023. With a background in marketing and history, she has held various roles in the Dallas-Fort Worth area, focusing on local marketing strategies and engagement metrics.
Work at Axis
Mayela Chavira has been serving as the Area Marketing Coordinator for South Central at Axis Communications since 2023. In this role, she is responsible for managing local marketing reporting and maintaining system records for return on investment (ROI) reporting. She evaluates events and conferences within the South Central region to identify opportunities for Axis Communications' presence. Her work focuses on enhancing brand exposure through effective marketing strategies.
Previous Experience
Before joining Axis Communications, Mayela Chavira held several marketing positions. She worked as a Marketing Associate at Famsa from 2018 to 2021, where she contributed to various marketing initiatives. Following that, she served as a Marketing Communications Specialist at Town Square Mortgage for one year, from 2021 to 2022. Earlier in her career, she was a Digital Marketing Specialist at Kids Care International for six months in 2018 and a History Specialist at Americas High School from 2016 to 2017.
Education and Expertise
Mayela Chavira earned two Bachelor's degrees from The University of Texas at El Paso, studying History and Public Relations, Advertising, and Applied Communication. Her academic journey spanned from 2010 to 2016. This educational background provides her with a solid foundation in both historical analysis and effective communication strategies, which she applies in her marketing roles.
Marketing Skills and Tools
In her marketing roles, Mayela Chavira utilizes Salesforce and Pardot to create and track engagement metrics for various marketing emails. Her skills include planning and executing local marketing plans aimed at improving fill-rates and managing co-marketing projects with local channel partners. These competencies enable her to effectively enhance brand visibility and measure the success of marketing initiatives.