Michael Lau
About Michael Lau
Michael Lau is a Senior Regional Marketing Specialist at Axis Communications, where he has worked since 2014 in Singapore. He has extensive experience in marketing, event management, and digital campaigns, having previously held positions at various organizations including PMG Asia Pacific and Cisco.
Work at Axis Communications
Michael Lau has served as the Senior Regional Marketing Specialist at Axis Communications since 2014. In this role, he has been responsible for various marketing initiatives within the South Asia Pacific region. His work includes piloting the implementation of social media marketing strategies across platforms such as Facebook, Twitter, LinkedIn, and Instagram. Additionally, he has participated in international tradeshows, handling exhibition booth design, planning, branding, and promotions.
Previous Employment Experience
Prior to his tenure at Axis Communications, Michael Lau held several positions in different organizations. He worked as a Project Executive at PMG Asia Pacific Pte Ltd from 2009 to 2012. Before that, he was a Customer Service Officer at the Ministry of Education of Singapore from 2007 to 2009. He also gained experience as an Operation Executive at Jurong Health Services from 2013 to 2014 and as a Co-Marketing Manager at Cisco from 2012 to 2013. His early career included a role as a Marketing Assistant at Citi in 2001.
Education and Expertise
Michael Lau holds a Bachelor of Arts in Mass Communication/Media Studies from Oklahoma City University, where he studied from 2007 to 2009. He also earned a Diploma in Information Technology from Ngee Ann Polytechnic, completing his studies there from 2001 to 2004. His educational background supports his expertise in marketing, digital campaigns, and event management across the Asia Pacific region.
Marketing Initiatives and Campaigns
In his marketing career, Michael Lau has conceptualized, organized, and executed various events and conferences tailored to meet business needs across the Asia Pacific region. He has formulated and executed integrated digital campaigns utilizing marketing automation tools, including Pardot. His involvement in these initiatives demonstrates his capability in driving marketing strategies and enhancing brand visibility.