Naveen B
About Naveen B
Naveen B is a Marketing Executive at Axis Communications in Bengaluru, India, with over seven years of experience in the role. He holds a Bachelor of Engineering in Electrical, Electronics and Communications Engineering from PES University and has previously worked in marketing support roles at Future Electronics.
Work at Axis Communications
Naveen B has been employed as a Marketing Executive at Axis Communications since 2017, contributing to the company's marketing efforts for seven years in Bengaluru, Karnataka, India. His role involves managing webinars and various online and offline activities aimed at enhancing brand presence and lead generation. He also compiles and distributes financial and statistical information, including budget spreadsheets, to support marketing operations. Prior to his current position, he worked at Axis Communications on a contract basis as a Marketing Executive from 2015 to 2016.
Education and Expertise
Naveen B holds a Bachelor of Engineering (BE) degree in Electrical, Electronics and Communications Engineering from PES University, where he studied from 2007 to 2010. He also studied at Visvesvaraya Technological University, earning a similar degree in the same field during the same period. His educational background provides a strong foundation for his expertise in marketing within the technology sector.
Previous Work Experience
Before joining Axis Communications, Naveen B worked as a Marketing Support Representative at Future Electronics from 2012 to 2015 in Bangalore. This role contributed to his experience in marketing support and client relations, which he has leveraged in his current position. His earlier experience in marketing roles has equipped him with skills relevant to managing client and partner loyalty programs.
Marketing Strategies and Tools
In his current role, Naveen B conducts A/B testing and utilizes Google Ads for lead generation programs, focusing on platforms like LinkedIn and social media. He actively employs Joint Marketing Funds (JMF) and Market Development Funds (MDF) to support partner recruitment and nurturing programs. These strategies are integral to his efforts in enhancing the marketing operations at Axis Communications.