Pedro Alfaro
About Pedro Alfaro
Pedro Alfaro serves as the Regional Manager for Southern Europe in Sales Engineering & Training at Axis Communications, where he has worked since 2019. He holds an Executive MBA from ISCTE - Instituto Universitário de Lisboa and has extensive experience in sales and channel management within the technology sector.
Work at Axis Communications
Pedro Alfaro has been serving as the Regional Manager for Southern Europe in Sales Engineering & Training at Axis Communications since 2019. His role is based in the Madrid Area, Spain. Prior to this position, he held the title of National Sales Manager for Spain and Portugal from 2015 to 2019. Additionally, he worked as a Key Account Manager at Axis Communications from 2010 to 2015. His tenure at Axis Communications spans over a decade, showcasing his commitment to the company's growth and success in the technology market.
Education and Expertise
Pedro Alfaro holds an Executive MBA from ISCTE - Instituto Universitário de Lisboa, which he completed from 2009 to 2011. He also studied Marketing at IPAM, where he earned a Post-Graduate degree from 2004 to 2005. In 2011, he attended Stanford University for 11 months, focusing on Business Administration and Management. Additionally, he graduated in Mechatronic Engineering from Instituto Superior de Transportes e Comunicações between 1996 and 2001. His educational background supports his extensive experience in sales techniques and channel management.
Previous Work Experience
Before joining Axis Communications, Pedro Alfaro worked at Anixter Portugal as a Partner Account Manager from 2007 to 2010. His career at Axis Communications began in 2010, where he progressed through various roles, including Key Account Manager and National Sales Manager. This progression highlights his capability in managing senior sales and marketing teams within the technology sector.
Leadership Philosophy
Pedro Alfaro emphasizes high motivation and perseverance as essential elements of his professional philosophy. He focuses on innovation and fast-growing strategies in his leadership approach. This philosophy guides his management style and decision-making processes, contributing to his effectiveness in leading teams and driving sales performance.
Channel Management and Sales Techniques
Pedro Alfaro possesses extensive experience in channel management and sales techniques. His background includes managing senior sales teams and implementing effective marketing strategies in technology markets. His expertise in these areas has been instrumental in achieving sales objectives and fostering relationships with key partners.