Regina Ho
About Regina Ho
Regina Ho is the Demand Generation Manager for APAC at Axis Communications, where she has worked since 2022. She has extensive experience in marketing and demand generation, having held various roles at companies such as Epsilon Telecommunications and UPS.
Current Role at Axis Communications
Regina Ho serves as the Demand Generation Manager for the APAC region at Axis Communications. She has held this position since 2022 and operates in a hybrid work environment based in Singapore. In her role, she manages a Demand Generation Specialist and is responsible for implementing strategies to enhance lead progression. Regina has developed a new Leads Management process and has set up the Sales Development Representatives (SDRs) function in the APAC region, focusing on improving lead progression rates.
Previous Experience at Epsilon Telecommunications
Prior to her current role, Regina worked at Epsilon Telecommunications as a Senior Outbound Marketing Manager for 10 months in 2021. She also held the position of Market Intelligence and Demand Generation Manager at Epsilon from 2020 to 2021. In these roles, she focused on demand generation strategies and market intelligence initiatives, contributing to the overall marketing efforts of the organization.
Career at UPS
Regina has extensive experience with UPS, where she worked in various marketing roles. She served as the APAC Region Pricing Assistant Manager for a total of 11 months across two separate tenures in 2015 and 2016. Additionally, she was the Singapore Country Marketing Operations Assistant Manager from 2016 to 2020, where she managed marketing operations and contributed to regional strategies.
Education and Qualifications
Regina Ho has a strong educational background in marketing and business administration. She earned a Bachelor's Degree in Marketing from the University of Wollongong, completing her studies from 2013 to 2015. Prior to that, she obtained an Advanced Diploma in Business Administration from PSB Academy in 2012 and a Diploma in Marketing/Marketing Management from the same institution, which she completed from 2007 to 2009.
Key Contributions and Initiatives
At Axis Communications, Regina has made significant contributions by developing a Marketing Leads KPIs dashboard within Salesforce to measure the effectiveness of demand generation programs. She has also evolved the website strategy for the company, focusing on best practices for country pages to enhance user engagement and lead generation.