Rosalba Convertino, MBA
About Rosalba Convertino, MBA
Rosalba Convertino, MBA, is a Content and Digital Marketing Specialist for Southern Europe at Axis Communications, where she has worked for over 16 years. She combines traditional and digital marketing techniques to enhance communication strategies and has a strong background in HR, communication, and business management.
Current Role at Axis Communications
Rosalba Convertino serves as a Content & Digital Marketing Specialist for Southern Europe at Axis Communications. She has held this position since 2017, focusing on enhancing communication strategies through a blend of traditional and digital marketing techniques. Rosalba actively integrates various media channels, including press, blogging, email marketing, and social media, to develop effective communication strategies. Her role is pivotal in aligning marketing efforts with the company's innovative approach to security technology.
Previous Experience in Marketing and HR
Prior to her current role, Rosalba Convertino worked at Axis Communications as a Regional Marketing Specialist for Southern Europe from 2012 to 2017. Before joining Axis, she was a Sales & Marketing Coordinator at the same company from 2007 to 2012. Her career began as an HR & Communication Assistant at Clinica Fornaca from 2004 to 2005 and as an HR Consultant at Page Personnel from 2005 to 2007. This diverse experience has equipped her with a comprehensive understanding of both marketing and human resources.
Educational Background and Qualifications
Rosalba Convertino has a robust educational background. She earned her MBA in Business Administration from SAA - School of Management, Università di Torino, from 2003 to 2006. She also holds a University Degree in Italian Literature from Università degli Studi di Torino, completed from 1996 to 2003. Additionally, she studied Data Analytics and Digital Strategy at 24ORE Business School, achieving an Executive Master from 2020 to 2021. Her studies in Communication and Media Studies at Istituto Europeo di Design culminated in a post-graduate program in Digital Communication and Social Media Management in 2017.
Passion for Security and Technology
Rosalba Convertino has a strong passion for security and technology, which aligns with the innovative mission of Axis Communications. Her enthusiasm for these fields drives her commitment to integrating advanced marketing strategies that support the company's market-disruptive innovations. This passion has been a significant factor in her long tenure at Axis Communications, where she has contributed to the company's growth in the security industry.
Commitment to Continuous Learning
Rosalba Convertino emphasizes the importance of continuous training and learning opportunities in her professional development. She values the resources available at Axis Communications that facilitate her growth in the rapidly evolving fields of content and digital marketing. This commitment to lifelong learning enhances her ability to adapt to new trends and technologies in the marketing landscape.