Sienna Dzanic
About Sienna Dzanic
Sienna Dzanic is a Global Enterprise Marketing Manager at Axis Communications, where she has worked since 2019. She has a background in marketing and business administration, with previous roles at Sparbanken Öresund and Lån & Spar Bank Sverige.
Current Role at Axis Communications
Sienna Dzanic serves as the Global Enterprise Marketing Manager at Axis Communications, a position she has held since 2019. In this role, she is responsible for overseeing marketing strategies that cater to enterprise-level clients. Her work involves managing marketing projects from conception to completion, ensuring alignment with the company’s objectives. Based in Lund, Sweden, she has contributed to the company's growth in the global market through her expertise in data-driven marketing strategies.
Previous Experience in Marketing
Before joining Axis Communications, Sienna Dzanic held various marketing roles. She worked as a Marketing Coordinator at Sparbanken Öresund from 2013 to 2015, focusing on the business area Konceptbanken in Malmö. Following this, she served as Marketing Manager at Lån & Spar Bank Sverige from 2015 to 2019, also in Malmö. Her experience includes managing marketing initiatives and enhancing customer engagement through targeted strategies.
Educational Background
Sienna Dzanic completed her Master of Science in Business Administration and Economics at Linköping University from 2007 to 2011. Additionally, she participated in an Erasmus program at Vienna-Betriebswirtschaftliches Zentrum in 2010, where she studied Business in both German and English for 11 months. She also studied at the University of Vienna, further enriching her academic credentials in business.
Expertise in Marketing and Analytics
Sienna Dzanic has developed expertise in leveraging advanced video analytics to improve operational efficiency and enhance customer understanding. She emphasizes data-driven marketing strategies to meet business development goals. Her ability to thrive in fast-paced environments allows her to effectively manage complex marketing projects, contributing to her success in the field.
Career Progression and Roles
Sienna Dzanic's career includes a range of roles that have shaped her marketing acumen. She began her professional journey as a Credit Controller at Resurs Bank from 2012 to 2013. Her subsequent positions in marketing have built a strong foundation for her current role at Axis Communications, where she combines her analytical skills with strategic marketing initiatives.