Sophie Ekberg
About Sophie Ekberg
Sophie Ekberg is a Director of Digital Transformation and MarTech in Marketing at Axis Communications, where she has worked since 2021. She has extensive experience in marketing roles at Duni AB and Axis Communications, spanning over a decade in various managerial positions.
Current Role at Axis Communications
Sophie Ekberg serves as the Director of Digital Transformation and MarTech in the Marketing department at Axis Communications. She has held this position since 2021, contributing to the company's initiatives in digital marketing and technology integration. Her role involves overseeing the strategic direction of digital transformation efforts within the organization, focusing on enhancing marketing technologies and improving overall marketing effectiveness.
Previous Experience at Duni AB
Sophie Ekberg has extensive experience at Duni AB, where she worked in various marketing roles from 2006 to 2017. She began as the European Trade Marketing Manager for Retail, followed by positions as Promotion & Visibility Manager for Retail, Corporate Marketing & Communications Manager, and Corporate Inhouse Agency Manager. Her tenure at Duni AB spanned over a decade, during which she developed skills in trade marketing, corporate communications, and retail visibility.
Career Progression at Axis Communications
At Axis Communications, Sophie Ekberg progressed through several roles before becoming the Director of Digital Transformation and MarTech. She started as a Senior Consultant in Digital Marketing and Communications from 2017 to 2018. Following this, she served as the Manager of Digital Channels in Marketing from 2018 to 2021. This progression highlights her expertise in digital marketing strategies and channel management.
Educational Background
Sophie Ekberg studied at Klippans gymnasieskola, where she achieved a degree in Företagsekonomi. She furthered her education at EFL - Executive Education, obtaining a Diplomerad Marknadsekonom. These educational qualifications have equipped her with a strong foundation in business economics and marketing principles.