Yue Xiang
About Yue Xiang
Yue Xiang is a Global Marketing Automation Specialist at Axis Communications, with a background in data analysis and digital marketing. She has worked for various companies including Sony Network Communications Europe and Kohler Co., and holds multiple certifications in marketing and analytics.
Work at Axis Communications
Yue Xiang currently holds the position of Global Marketing Automation Specialist at Axis Communications, a role they have occupied since 2023. In this capacity, they leverage their expertise in marketing automation to enhance the company's global marketing strategies. Their responsibilities include utilizing Salesforce Marketing Cloud Account Engagement (Pardot) to optimize marketing campaigns and improve customer engagement.
Previous Experience at Sony Network Communications Europe
Prior to joining Axis Communications, Yue Xiang worked at Sony Network Communications Europe in various roles. They served as a Marketing Support for three months in 2021, followed by a six-month tenure as a Data Analyst from 2022 to 2023. Additionally, they contributed as a Marketing Automation Specialist (Project Thesis Worker) for four months in 2022 and as a CRM Analyst and Marketing Automation Specialist for one year from 2021 to 2022.
Educational Background
Yue Xiang has a diverse educational background in marketing and technology. They studied at Shanghai Jiao Tong University, earning a Bachelor’s Degree in International Economy and Trade from 2001 to 2003. They furthered their education at IHM Business School, where they achieved an Advanced Vocational Diploma in Digital Marketing and Sales Analytics from 2017 to 2019. Additionally, they completed studies in E-Commerce Management and Front-end Development at TUC Yrkeshögskola and EC Utbildning, respectively.
Certifications and Skills
Yue Xiang holds multiple certifications that enhance their professional capabilities. These include certifications in Google Analytics and Google Ads, as well as several HubSpot certifications in areas such as inbound marketing and content marketing. They possess strong skills in data storytelling, utilizing tools like PowerBI, Tableau, and Looker Studio, and have a general understanding of web technologies including HTML5, CSS3, and JavaScript.
Career Progression and Roles
Yue Xiang's career includes various roles across different industries. They worked at Kohler Co. as Sales Operation/Order Management in Shanghai from 2005 to 2008 and later at Nike in a similar capacity from 2008 to 2012. In Sweden, they held positions at PinMeTo as a China Project Coordinator and Digital Analyst, as well as at Handiscover as a Digital Analyst. Their diverse experiences contribute to their expertise in marketing automation and analytics.