Bas Van Den Berg
About Bas Van Den Berg
Bas Van Den Berg serves as the Vice President of Platform at Axway, where he has worked since 2018. He has played a key role in developing a Design Language System and launching the Amplify SaaS platform, while also enhancing Axway's market position through strategic partnerships and industry engagement.
Work at Axway
Bas Van Den Berg has been serving as the Vice President of Platform at Axway since 2018. In this role, he has focused on developing and integrating a new Design Language System to ensure a consistent user experience across various web and platform interfaces. Prior to his current position, he worked as a Principal Product Manager B2Bi from 2009 to 2015 and as a Product Line Director EDI from 2016 to 2018. During his tenure, he led the launch of the Amplify SaaS platform in March 2019, which involved leveraging both new and existing services.
Education and Expertise
Bas Van Den Berg studied at Rotterdam University of Applied Sciences, where he earned a Bachelor of Science (BS) degree in Small Business from 1997 to 2000. His educational background has equipped him with the skills necessary to navigate the complexities of product management and platform development in the tech industry.
Background
Before joining Axway, Bas Van Den Berg worked as a Consultant at Viewlocity from 2000 to 2002 in The Netherlands. His experience in consulting laid the foundation for his later roles in product management and platform leadership, contributing to his understanding of market needs and product development.
Achievements
At Axway, Bas Van Den Berg has made significant contributions, including rebuilding and restructuring the UX team to establish a structured UX practice. He also standardized a set of common foundation services used company-wide to support essential functions like provisioning and usage tracking. Additionally, he created high-value OEM partnerships that enhanced Axway's product portfolio and developed a Customer Partner Program to facilitate early validation and rapid adoption of new products and services.
Industry Engagement
Bas Van Den Berg has actively engaged with industry analysts and influencers to secure recognition for Axway. His efforts have contributed to improving the company's positioning in market guides and magic quadrants, showcasing his commitment to enhancing Axway's visibility and reputation in the tech landscape.