Donna Rogers
About Donna Rogers
Donna Rogers is a Principle Marketing Operations Manager at Axway, with extensive experience in marketing roles across various companies, including Corero Network Security and Ness Digital Engineering. She holds a Bachelor of Science in Business Management and Marketing from Southern Connecticut University.
Current Role at Axway
Donna Rogers serves as the Principal Marketing Operations Manager at Axway since 2020. In this role, she operates from Scottsdale, Arizona, and collaborates closely with global and field marketing managers. Her responsibilities include deploying lead generation programs, which encompass webinars and persona-based email nurtures utilizing tools such as Marketo and Zoominfo.
Previous Experience in Marketing
Prior to her current position, Donna Rogers held several significant roles in marketing. She worked at Corero Network Security as the Director of Marketing, Demand Generation & Events from 2002 to 2012. Following that, she served as the Sr. Global Marketing Manager at Vidsys, Inc. from 2012 to 2014. Donna also worked at Courion Corporation as the Sr. Marketing Programs Manager for a brief period in 2014-2015, before taking on the role of Sr. Global Director of Marketing and Demand Generation at Ness Digital Engineering from 2015 to 2020.
Education and Academic Background
Donna Rogers studied at Southern Connecticut University, where she majored in Business Management and Marketing, earning a Bachelor of Science (BS) degree. She completed her secondary education at Granby Memorial High School. Her educational background has provided a foundation for her extensive career in marketing operations.
Marketing Initiatives and Strategies
Throughout her career, Donna Rogers has developed and implemented various marketing initiatives. She created a successful series of educational seminars, including lunch and learns and private C-level dinners, aimed at lead generation. Additionally, she integrated and deployed the Demandbase platform to facilitate targeted account-based marketing initiatives. Her work also involved managing the integration of Marketo marketing automation infrastructure with Salesforce, which enhanced marketing operations.