Guergana Vassileva Cochet
About Guergana Vassileva Cochet
Guergana Vassileva Cochet serves as the Director of Internal Communication and Employer Branding at Axway, a position she has held since 2021. With extensive experience in communication roles at Axway and other companies, she focuses on enhancing the company's reputation and fostering an inclusive workplace culture.
Work at Axway
Guergana Vassileva Cochet has held multiple roles at Axway since joining the company. She currently serves as the Director of Internal Communication & Employer Branding, a position she has held since 2021. Prior to this role, she worked as a Senior Manager of Internal Communication from 2017 to 2021. Her earlier tenure at Axway includes positions as Brand and Communication Manager EMEA from 2008 to 2011 and Corporate Communications Manager from 2011 to 2017. Throughout her time at Axway, she has focused on enhancing the company's social media presence and developing initiatives that promote employee expertise and journeys.
Education and Expertise
Guergana Vassileva Cochet studied at Université Jean Moulin (Lyon III) from 1997 to 2003, where she gained foundational knowledge that supports her career in communication and branding. Her professional expertise spans various roles in internal communication, employer branding, and field marketing, allowing her to develop a comprehensive understanding of strategic communication initiatives and brand management.
Background
Before her extensive career at Axway, Guergana worked at NEURONES as a Field Marketing Specialist from 2006 to 2008 and at ADP as a Field Marketing & CRM Specialist from 2004 to 2006. These roles contributed to her skill set in marketing and communication, providing her with valuable experience that she later applied in her positions at Axway.
Achievements
Guergana has played a significant role in enhancing Axway's reputation as an employer of choice through the development and implementation of a comprehensive Employer Branding strategy. She has contributed to building a culture of belonging and employee empowerment at Axway, focusing on creating inclusive experiences for both employees and candidates. Her initiatives have aimed at promoting employee expertise and journeys, further solidifying Axway's commitment to its workforce.