Jake Rash
About Jake Rash
Jake Rash is a Field Marketing Manager at Axway, where he has worked since 2021. He has extensive experience in marketing and business development, having held various roles at companies such as ValPak of Metro Phoenix and Click2Sell, LLC.
Work at Axway
Jake Rash has been serving as the Field Marketing Manager at Axway since 2021. In this role, he has executed marketing plans for upcoming quarters and successfully managed scheduled events, including two third-party virtual roundtable discussions and a customer spotlight webinar in Q3 2021. He has utilized marketing automation tools such as Marketo to optimize email lead nurturing campaigns and promotions. Additionally, he has collaborated with global marketing operations teams to analyze customer journeys and behaviors, which has helped in identifying targets for customized marketing campaigns.
Previous Experience
Prior to his current position, Jake Rash held various roles in different organizations. He worked at ValPak of Metro Phoenix as the Director of Digital Marketing from 2014 to 2021, where he also served as a Digital Sales Specialist from 2015 to 2020. His experience includes a brief tenure as a Click2Sell Regional Business Development Partner at Click2Sell, LLC in 2013, and as VP of Business Development at medgroupUS - Wellness Within Reach for four months in 2014. He also owned Acquire Marketing Agency, LLC from 2019 to 2021.
Education and Expertise
Jake Rash has a diverse educational background. He earned a Bachelor of Science in Accountancy from Northern Arizona University, studying Finance and Economics from 1999 to 2001. He also completed several licensing courses at the Arizona School of Real Estate, achieving Property & Casualty, Life & Health, and Mortgage Broker Licensing. Additionally, he studied Accounting at New Mexico State University from 1997 to 1999. His education has provided him with a solid foundation in finance and marketing.
Achievements in Marketing
Throughout his career, Jake Rash has demonstrated a strong ability to execute marketing strategies effectively. At Axway, he has developed impactful email, virtual, webinar, and in-person campaigns by building relationships with sales leaders and the product marketing team. He has also participated in significant industry events, such as the AFCEA TechNet Cyber 2021 and DoDIIS WorldWide 2021 tradeshows, where he marketed Validation Authority and MFT products. His efforts in post-event communications have helped in summarizing events and addressing attendee inquiries.