Jennifer Whitney
About Jennifer Whitney
Jennifer Whitney is a Senior Manager of Customer Marketing and Campaign Management at Axway, where she has worked since 2019. With extensive experience in customer marketing across various companies, she has developed strategies that enhance customer engagement and retention.
Work at Axway
Jennifer Whitney has been serving as the Senior Manager of Customer Marketing and Campaign Management at Axway since 2019. In this role, she focuses on developing marketing strategies that enhance customer engagement and retention. Whitney has successfully launched programs to analyze intent data from platforms like TechTarget and Demandbase, which have improved customer buying signals. She has also built a Customer Advocacy Program that significantly increased the number of advocates annually. Her efforts in implementing Account-Based Marketing (ABM) programs have enhanced cross-sell and up-sell opportunities for the company.
Previous Experience in Customer Marketing
Before joining Axway, Jennifer Whitney held various positions in customer marketing across multiple organizations. She worked as Program Director of Customer Marketing at CA Technologies from 2017 to 2019. Prior to that, she served as Manager of Customer Marketing at IBM for eight years, where she developed marketing strategies and initiatives. Whitney also held roles at Sterling Commerce, Bank of America, and Nationwide Financial, accumulating extensive experience in customer advocacy and marketing management.
Education and Expertise
Jennifer Whitney earned her Bachelor of Arts (B.A.) degree in Psychology from The Ohio State University. Her educational background provides her with a strong understanding of consumer behavior, which she applies in her marketing strategies. Whitney's expertise lies in customer marketing, campaign management, and developing integrated marketing plans for global campaigns. She has a proven track record of utilizing data-driven insights to enhance marketing effectiveness and customer engagement.
Achievements in Marketing Strategy
Throughout her career, Jennifer Whitney has achieved significant milestones in marketing strategy and customer engagement. She developed personas across all product lines to effectively target the buying committee, which has streamlined marketing efforts. Whitney established a strong presence on peer review sites, enhancing the visibility of her organizations. Her initiatives, such as the integrated marketing plan process and the Customer Advocacy Program, have contributed to substantial improvements in customer retention and growth.