Joanna L.
About Joanna L.
Joanna L. is a Demand Gen Senior Manager with over 15 years of experience in B2B and B2C marketing. She currently works at Axway and JLL Inspired Services, leading integrated marketing campaigns for technology products and possessing a strong background in digital marketing and campaign optimization.
Work at Axway
Joanna L. currently serves as the Demand Gen Senior Manager at Axway, a role she has held since 2023. In this position, she is responsible for leading integrated marketing campaigns aimed at North American prospects, focusing on technology product lines such as cloud and security products. Her work involves strategic planning and execution of demand generation initiatives to enhance brand visibility and drive customer engagement.
Education and Expertise
Joanna L. holds a Bachelor of Arts degree in Communications from Hofstra University. She has over 15 years of experience in both B2B and B2C marketing, with a strong background in CRM, digital marketing, and campaign optimization. She has obtained multiple certifications, including those in Pragmatic Marketing, Demandbase, Google, and Hubspot, which enhance her expertise in the marketing field.
Background
Joanna L. has a diverse professional background, having worked in various marketing roles across multiple organizations. Her career includes positions such as Marketing Communications Manager at First American Title, Senior Manager of Marketing and Communications at EmpowHER, and Senior Marketing Manager at WorldatWork. She has also held roles at Insight, RIESTER, and IPOWER, contributing to her extensive knowledge in marketing strategies and campaign management.
Achievements
Throughout her career, Joanna L. has developed skills in lead generation programs, online marketing, and email marketing campaigns. She has experience in field marketing, global campaign management, and account-based marketing (ABM) campaigns. Her proficiency extends to partnership marketing, content marketing, and marketing automation, demonstrating her ability to execute comprehensive marketing strategies effectively.
Professional Experience
Joanna L. has held various marketing positions that showcase her versatility and expertise. She worked as a Marketing Services Manager at IPOWER, a Marketing Manager at FiREapps, and a Senior Performance Marketing Manager at Manifest. Additionally, she served as an Advisor at Granularity.co and as a Director of Marketing at Hearst, further solidifying her role as a leader in the marketing domain.