Kristen Ganaway
About Kristen Ganaway
Kristen Ganaway serves as the Sales Enablement Director for NA-LATAM at Axway, where she has worked since 2022. With extensive experience in sales training and enablement across various technology sectors, she focuses on driving business results and building high-performance teams.
Work at Axway
Kristen Ganaway has been serving as the Sales Enablement Director for North America and Latin America (NA-LATAM) at Axway since 2022. Based in Denver, Colorado, she focuses on enhancing sales strategies and driving business results for the organization. Her role involves implementing sales enablement initiatives that support the growth and efficiency of the sales team, ensuring they are equipped with the necessary tools and knowledge to succeed in a competitive market.
Education and Expertise
Kristen Ganaway holds a Bachelor’s degree in Business Administration from Baker University. She possesses extensive knowledge in Software as a Service (SaaS), Java as a Service (JaaS), and Telecom Infrastructure sectors. Her educational background, combined with her professional experience, equips her with the skills necessary to design and implement effective sales enablement strategies tailored for large enterprise B2B sales within the technology industry.
Background
Before joining Axway, Kristen held various positions that contributed to her expertise in sales training and enablement. She worked at Zayo Group in multiple roles, including Director of Sales Training and Enablement, and Manager of Sales Training and Enablement. Additionally, she has experience at CSG and Lumen Technologies, where she focused on talent development and global sales training. Her career spans over a decade, during which she has developed a strong foundation in sales operations and training.
Achievements
Throughout her career, Kristen Ganaway has demonstrated a commitment to driving business results for companies experiencing growth. She advocates for building high-performance teams through trust and diversity, encouraging team members to challenge the status quo. Her pragmatic and innovative approach to sales enablement leverages insights from sales KPIs and adult learning methodologies, contributing to the success of the teams she has led.