Lydia Defranchi
About Lydia Defranchi
Lydia Defranchi serves as the Managing Editor for Blog & Brand Journalism at Axway, where she has worked since 2022. With a background in journalism and public relations, she has extensive experience in media, including interviewing political figures and creating content across various platforms.
Work at Axway
Lydia Defranchi currently serves as Managing Editor for Blog & Brand Journalism at Axway, holding the position of Principal Marketing Content Manager I since 2022. In this role, she focuses on creating and managing content that aligns with the company's marketing strategies. Prior to her current position, she worked as a Public Relations Coordinator and Content Contributor at Axway from 2020 to 2022, where she contributed to various communication initiatives. Lydia also briefly held the same Managing Editor role in a remote capacity for five months in 2022.
Education and Expertise
Lydia Defranchi earned a Bachelor of Arts degree in Broadcast Journalism from Brigham Young University, where she studied from 2007 to 2012. Additionally, she completed her French Baccalauréat avec Option Internationale au Bac (OIB) at Lycée François Magendie from 2003 to 2006. Her educational background equips her with a strong foundation in journalism and media, enhancing her expertise in content creation and communication strategies.
Background
Lydia Defranchi has a diverse professional background in journalism and media. She began her career as an intern at KSL 5 TV in 2012, followed by roles at Gray Television as an Anchor, Executive Producer, and Reporter for KCWY News 13 from 2012 to 2016. She also worked as a Morning News Anchor for Classical 89 at BYU Broadcasting in 2011. Her experience includes extensive interviewing of political figures and a strong understanding of local government operations.
Achievements
Lydia Defranchi has received several accolades for her work in journalism, including a Hearst Award and a Gracie Award for her reporting in Utah. She was recognized twice as Best Anchor by the Wyoming Association of Broadcasters in 2015 and 2016. Additionally, she successfully executed a public relations campaign that resulted in significant media coverage for her client, showcasing her skills in media relations and content strategy.
Photography and Videography Experience
In addition to her journalism career, Lydia Defranchi transitioned her passion for storytelling into photography and videography. She owned and operated Lydia Defranchi Images from 2018 to 2021, where she created visual content for various clients. This experience further enhances her ability to produce engaging multimedia content, complementing her writing and editorial skills.