Michael Major
About Michael Major
Michael Major is the Principal Marketing Content Writer at Axway, where he has worked since 2015. With over 20 years of experience in marketing communications, he has developed expertise across various media formats and industries.
Work at Axway
Michael Major has served as Principal Marketing Content Writer at Axway since 2015. In this role, he is responsible for creating and managing marketing communications that align with the company's branding objectives. His tenure at Axway spans nine years, during which he has contributed to various marketing initiatives and projects. His work involves collaborating with cross-functional teams to ensure that content meets strategic goals and resonates with target audiences.
Previous Experience
Prior to his current position, Michael Major worked as a Senior Copywriter at Cronin and Company from 2014 to 2015. His responsibilities included crafting marketing content that effectively communicated client messages. Before that, he was the Client Communications Manager at A2B Tracking from 2012 to 2014, where he focused on managing client communications and enhancing customer engagement. His diverse experience spans various industries, showcasing his adaptability and expertise in marketing.
Education and Expertise
Michael Major earned a Bachelor of Science in Business from the University of Rhode Island, where he studied Marketing, Physics, and Language from 1983 to 1987. His educational background provides a strong foundation for his marketing career. With over 20 years of experience, he has developed skills in integrated cross-channel branding and brainstorming moderation. He is proficient in multiple software tools, including MS Office, Adobe CS7, and WordPress, which support his content creation efforts.
Industry Experience
Michael Major has extensive experience across a wide range of industries, including IT, life sciences, medical, banking, insurance, and education. He has also worked with B2C enterprises such as restaurants, retail outlets, and museums. This diverse background allows him to understand various market dynamics and tailor marketing strategies accordingly. His ability to collaborate with various stakeholders, including art directors and programmers, has been crucial in delivering successful marketing projects.
Skills and Recognition
Michael Major is recognized for his exceptional versatility and collaboration skills. He has a unique ability to align with big-picture product and corporate branding objectives, ensuring that marketing communications are effective and on target. His experience in creating award-winning marketing communications across multiple media formats, including print and interactive content, highlights his proficiency in the field. His collaborative approach has facilitated successful project completions on strategy, on time, and within budget.