Michèle Le Hénaff
About Michèle Le Hénaff
Michèle Le Hénaff is the Director of the Customer Advocacy Program at Axway, where she has worked since 2001. She has a background in project management and marketing, with experience at companies such as PSA Peugeot Citroën and Atos Origin, and holds degrees in Economics and International Relations from prestigious French institutions.
Current Role at Axway
Michèle Le Hénaff serves as the Director of the Customer Advocacy Program at Axway, a position she has held since 2001. In this role, she manages European marketing campaigns and oversees the development of strategies that enhance customer engagement. Her responsibilities include managing alliance and partner relations within the international IT sector, which allows her to leverage her extensive experience in the field.
Previous Experience in Project Management
Prior to her current role, Michèle Le Hénaff worked at Atos Origin as a Project Manager from 1996 to 1999. She also held a similar position at PSA Peugeot Citroën for one year, from 1999 to 2000. These roles provided her with valuable project management skills and experience in coordinating complex initiatives within large organizations.
Marketing Management Background
Michèle Le Hénaff began her career as a Marketing Manager at UBIFRANCE, where she worked from 1986 to 1989. This early experience in marketing laid the foundation for her later roles in customer advocacy and campaign management. Her expertise in marketing has been instrumental in enhancing sales and marketing performance through initiatives such as the creation and updating of a database of client references.
Education and Academic Credentials
Michèle Le Hénaff holds a Bachelor of Arts in Economics from the University of Paris I: Panthéon-Sorbonne, which she completed from 1982 to 1986. Additionally, she earned a Postgraduate certificate in Finance and Economics from Sciences Po during the same period. She also achieved a DESS (Diplôme d'Études Supérieures Spécialisées) in External Commerce from the University of Paris I: Panthéon-Sorbonne, further enhancing her academic background in economics and international relations.
Expertise in Stakeholder Relations
With over 15 years of experience in software shops, Michèle Le Hénaff has developed a unique perspective on stakeholder concerns. Her work closely with sales departments and clients has equipped her with the skills to address various stakeholder needs effectively. This expertise is crucial in her current role, where understanding customer advocacy is essential for driving marketing success.