Peter Larsen
About Peter Larsen
Peter Larsen serves as the Vice President of Customer Success and Recurring Revenue at Axway, where he leads a team focused on enhancing customer experiences and driving revenue growth. He has a diverse background in customer success and project management, along with military service as a United States Navy Trident Submarine Veteran.
Current Role at Axway
Peter Larsen serves as the Vice President of Customer Success and Recurring Revenue at Axway. He has held this position since 2019, contributing to the company's strategic initiatives in Scottsdale, Arizona. In this role, he leads a team dedicated to developing and executing outcome-focused experiences tailored to a diverse portfolio of enterprise, mid-market, and SMB customer journeys.
Previous Experience at Axway
Before his current role, Peter Larsen worked at Axway in various capacities. He served as the Senior Director of Professional and Education Services from 2015 to 2019, and prior to that, he was the Director and Senior Project Manager in Professional Services from 2013 to 2015. His tenure at Axway has equipped him with extensive knowledge in customer success and project management.
Experience at iTRACS Corporation
Peter Larsen spent several years at iTRACS Corporation, where he held multiple roles. He was the Manager of Global Training and Curriculum Development from 2001 to 2005, then progressed to Senior Manager of Global Professional Services and Program Management from 2008 to 2012. Additionally, he served as Manager of Global Implementation Services, Technical Support, and Training from 2005 to 2008.
Military Background
Peter Larsen is a veteran of the United States Navy, having served on the USS Alabama (SSBN 731) and the Henry M. Jackson (SSBN 730). His military experience contributes to his leadership skills and discipline in his professional career.
Specialization and Focus Areas
Peter Larsen specializes in accelerating customer onboarding and adoption, with a strong emphasis on measurable value realization. He focuses on increasing net revenue retention (NRR) and annual recurring revenue (ARR). His strategic initiatives also aim to improve customer engagement, net promoter scores, and customer satisfaction scores.