Rebeca Polito
About Rebeca Polito
Rebeca Polito serves as the Marketing Director for Emerging Markets at Axway, where she has worked since 2013. With a background in marketing roles across various companies, she has extensive experience in communications strategy and public relations in Latin America.
Current Role at Axway
Rebeca Polito serves as the Marketing Director for Emerging Markets at Axway, a position she has held since 2013. Based in São Paulo, Brazil, she oversees marketing strategies tailored to emerging markets. Her responsibilities include managing public relations in Brazil and coordinating the Open Banking program for Latin America. She reports directly to the branch President and the Global Chief Marketing Officer located in the United States.
Previous Experience in Marketing
Before joining Axway, Rebeca Polito held several marketing positions. She was the Marketing Director for Latin America at Elekta from 2009 to 2012, where she focused on regional marketing strategies. Prior to that, she worked as a Marketing Supervisor at Blue Tree Hotels from 2004 to 2008. Additionally, she gained experience as a Communications Specialist at Accenture for nine months in 2008-2009 and as a Marketing & Communications Intern at SuperClubs from 2002 to 2003.
Educational Background
Rebeca Polito has a strong educational foundation in marketing and communication. She studied at Fundação Getulio Vargas, earning a specialization in Marketing de Serviços in 2008. She also completed a postgraduate degree in Business Management at Escola Superior de Propaganda e Marketing from 2005 to 2006. Her academic journey includes a Bachelor's degree in Advertising and Propaganda from Fundação Armando Alvares Penteado, obtained between 2000 and 2003. Additionally, she studied Digital Marketing at Harvard Business School in 2013.
Achievements and Contributions
During her tenure at Axway, Rebeca Polito implemented the Portuguese version of the company's website, ensuring the accuracy of all translated content. She developed and executed the communications strategy for Axway's Latin American branch prior to its opening. In recognition of her efforts, she received the Sales Support Award in 2020. Rebeca is also responsible for organizing customized events to showcase Axway's solutions and plays a global role in strategizing and managing large events in North America.
Professional Development
Rebeca Polito has pursued professional development opportunities to enhance her skills. She completed a Model Manager course in Sweden, which contributed to her expertise in marketing management. Her continuous learning reflects her commitment to staying updated with industry trends and best practices.