Rosetta Micha UX
About Rosetta Micha UX
Rosetta Micha serves as the Sales Enablement Director for EMEA and APAC at Axway, where she has developed a comprehensive Sales Enablement Strategy. With extensive experience in sales enablement and training across various companies, she has a strong background in designing metrics to measure sales performance and creating multilingual training programs.
Work at Axway
Rosetta Micha currently serves as the Sales Enablement Director for the EMEA and APAC regions at Axway. She has held this position since 2021, working from Puteaux, Île-de-France, France. In her role, she focuses on developing and implementing strategies that enhance sales performance and enablement across these regions.
Previous Experience in Sales Enablement
Prior to her role at Axway, Rosetta Micha worked as a Sales Enablement Manager at Qare from 2020 to 2021 in Paris. She also held the position of Sales Enablement Manager at PeopleDoc Inc. from 2019 to 2020 in the Paris Area, France. Her experience in these roles contributed to her expertise in sales strategies and team development.
Long-term Career at ADP
Rosetta Micha spent a significant portion of her career at ADP, where she worked for nine years as a Global Enablement and Learning Consultant from 2010 to 2019. She also served as an Ingénieur d'Affaires at ADP for three years from 2010 to 2013. During her time at ADP, she designed specific metrics to measure and track sales performance.
Educational Background
Rosetta Micha studied at ESSCA, where she earned a Master in Business Administration in 2009. She also attended Lycée Sophie Germain, completing a BTS in Assistante de Direction in 1993. Her educational background has provided her with a strong foundation in business and management principles.
Sales Enablement Initiatives
Throughout her career, Rosetta Micha has developed comprehensive sales enablement strategies for startups and established a Sales Academy that supported 150 sales professionals across four distinct sales cycles. She has also integrated Salesforce with 360Learning to streamline sales processes and training, and created multilingual training programs to enhance sales skills and knowledge.