Shannon Mahorney
About Shannon Mahorney
Shannon Mahorney serves as the Director of Content Strategy & Development at Axway, a position she has held since 2021. With a background in linguistics and extensive experience in content marketing, she has significantly enhanced content strategies and processes throughout her career.
Work at Axway
Shannon Mahorney has been serving as the Director of Content Strategy & Development at Axway since 2021. In this role, she has focused on enhancing the company's content offerings and strategies. Her responsibilities include evolving the asset library into curated content experiences that facilitate the buyer's journey. This initiative has encouraged content consumption and engagement among prospects, aligning with Axway's marketing objectives.
Previous Experience in Marketing
Prior to her current role, Shannon Mahorney worked at Axway as the Principal Marketing Content Manager/Writer from 2013 to 2021. Her earlier experience includes positions at Oracle Corporation, where she served as Writing and Content Development Manager and later as Sr. Manager of Marketing Programs. Additionally, she worked at SCO as a Marketing Writer from 1988 to 1994. These roles contributed to her extensive background in content strategy and marketing.
Education and Expertise
Shannon Mahorney earned a Bachelor of Arts degree in Linguistics from the University of California, Santa Cruz, where she studied from 1986 to 1990. Her educational background in linguistics supports her expertise in content development and strategy, enabling her to create effective communication that resonates with diverse audiences.
Content Strategy Innovations
Throughout her career, Shannon Mahorney has implemented several innovative content strategies. At Oracle Corporation, she operationalized a scalable process for repurposing high-value thought leadership content into evergreen multimedia packages. Additionally, she developed the company's first global marketing content strategy framework, establishing essential tools and processes for impactful content creation.
SEO Strategy Implementation
Shannon Mahorney has successfully implemented a multi-pronged SEO strategy that emphasizes thought leadership and actionable information. This strategy has led to consistent month-over-month increases in organic traffic, resulting in higher engagement from high-intent visitors and qualified leads. Her focus on authenticity in content has further enhanced the effectiveness of these initiatives.