Todd Holbrook
About Todd Holbrook
Todd Holbrook serves as the Director of Global Brand Communications at Axway, where he has worked since 2021. He specializes in strategic B2B video marketing and public relations, focusing on enhancing brand identity and stakeholder engagement in the healthcare sector.
Work at Axway
Todd Holbrook has been serving as the Director of Global Brand Communications at Axway since 2021. In this role, he focuses on strategic B2B video marketing and public relations, particularly addressing the challenges faced by healthcare organizations. His responsibilities include synthesizing sales goals with marketing opportunities to enhance brand identity and stakeholder engagement. Prior to his current position, he worked as a Public Relations Manager and a Brand Video Producer at Axway, accumulating a total of six years of experience within the company.
Previous Experience in Public Relations
Before joining Axway, Todd Holbrook held several positions in public relations and marketing communications. He worked as a Public and Analyst Relations Specialist at Novell for nine months in 2010-2011. He also served as the Manager of Marketing Communications at Altegra Health from 2012 to 2015. Additionally, he briefly worked as a Marketing Communications Specialist at National Relay Service in 2011. His diverse experience in these roles has contributed to his expertise in brand communications.
Education and Expertise
Todd Holbrook earned a Master of Arts in Strategic Public Relations from the University of Sydney in 2011. He also holds a Bachelor of Arts in Communications with a focus on Public Relations from Brigham Young University, which he completed between 2007 and 2009. His academic background supports his specialization in crafting effective messaging and addressing the evolving challenges in the healthcare sector.
Specialization in Healthcare Marketing
Todd Holbrook specializes in strategic B2B video marketing and public relations, particularly for healthcare organizations. His work involves addressing the unique challenges these organizations face and enhancing their brand identity. He focuses on aligning marketing opportunities with sales goals to improve stakeholder engagement and influence key audiences. This specialization reflects his commitment to effective communication and brand messaging.