William Mc Kinney
About William Mc Kinney
William McKinney serves as the Senior Director of Platform Marketing at Amplify, with a career spanning over two decades in product marketing across various technology companies. He has held significant roles at IBM, HP, and Sterling Commerce, and has a degree in Marketing and Accounting from Baylor University.
Current Role at Axway
William McKinney serves as the Senior Director of Platform Marketing for Amplify at Axway since 2018. In this role, he focuses on developing marketing strategies that enhance the visibility and adoption of the Amplify platform. His leadership in platform marketing contributes to Axway's mission of providing comprehensive integration solutions. He is based in Denver, Colorado, where he has been instrumental in driving marketing initiatives for the company.
Previous Experience in Product Marketing
Prior to his current role, William McKinney held several significant positions in product marketing. He worked at IBM as the Manager of Product Marketing for B2B Collaboration within Watson Supply Chain from 2016 to 2018. He also served as the World Wide Product Marketing Lead for Managed File Transfer at IBM from 2010 to 2016. His experience includes a tenure at Sterling Commerce Inc as Global Director of Product Marketing for Managed File Transfer from 2005 to 2010.
Career Background
William McKinney's career includes various marketing roles across notable companies. He began as a Field Marketing Manager at Vignette from 1997 to 1998 and later worked at HP as Director of Product Marketing from 1999 to 2001. He also held positions at J.D. Edwards and Inquisite, where he contributed to product marketing strategies. His early experience includes a role at PeopleSoft as Senior Product Marketing Manager from 2003 to 2004.
Education and Expertise
William McKinney studied at Baylor University, where he earned a Bachelor of Business Administration (BBA) with a focus on Marketing and Accounting. His educational background provides a strong foundation for his expertise in product marketing and strategic positioning within technology sectors.
Achievements in Marketing Initiatives
Throughout his career, William McKinney has implemented various marketing initiatives that have led to significant improvements in efficiency and product launch timelines. Notably, he implemented agile sprints that reduced completion time for key deliverables by half. He also successfully positioned and launched a new SaaS integration platform within three months, demonstrating his ability to lead small teams in achieving impactful results.