Melanie Sicola
About Melanie Sicola
Melanie Sicola serves as the Senior Manager of Field and Partner Marketing at Ayla Networks, where she has worked since 2015. With extensive experience in marketing roles at various companies, she has developed targeted programs to enhance sales and managed social media promotions for events.
Current Role at Ayla Networks
Melanie Sicola serves as the Senior Manager of Field and Partner Marketing at Ayla Networks. In this role, she has been responsible for developing and executing targeted marketing programs and events aimed at accelerating the sales pipeline. She has managed social media promotions specifically for field and partner events, enhancing the company's visibility and engagement in the market. Additionally, she has directed team members on strategy, timing, and execution for all events and trade shows, ensuring alignment with organizational goals.
Previous Experience in Marketing
Prior to her current position, Melanie Sicola held various marketing roles across multiple organizations. She worked at Avalara as a Senior Channel Marketing Manager for eight months in 2013. Before that, she was the Marketing Communications Manager at Alpha Video from 2000 to 2006. She also served as the Senior Alliance Marketing Manager at Convey from 2009 to 2013, and as the Marketing Programs Manager at X-io Technologies from 2006 to 2009. These experiences contributed to her expertise in channel marketing and partner relations.
Educational Background
Melanie Sicola studied at the University of Phoenix, where she earned a Master of Business Administration (MBA) from 2002 to 2004. She also holds a Bachelor of Arts degree in Business from Metropolitan State University. Her educational background has provided her with a solid foundation in business principles, which she applies in her marketing roles.
Marketing Skills and Tools
In her current role at Ayla Networks, Melanie utilizes the Hubspot marketing automation tool to create compelling demand generation programs. Her skills include developing marketing strategies that drive awareness and demand, as well as managing social media promotions for events. Her expertise in these areas supports the overall marketing objectives of the organization.