Alexander Rivero
About Alexander Rivero
Alexander Rivero serves as the General Store Manager at Ayr Wellness Inc. in the Cape Coral Metropolitan Area, where he has worked since 2020, following various roles in the cannabis industry and marketing.
Work at AYR Wellness
Alexander Rivero has served as the General Store Manager at AYR Wellness Inc. since 2020. In this role, he has developed campaigns that drove sales initiatives for a top revenue store. He has also executed inventory and cash audits regularly to ensure accuracy in a high-volume store. Rivero has conducted employee training courses aimed at developing skills from the Patient Advocate to Leadership positions. Additionally, he has hosted team skill-building events to foster a positive work culture and maintain employee morale.
Previous Experience in the Cannabis Industry
Before joining AYR Wellness, Alexander Rivero worked at Liberty Health Sciences in various roles. He began as a Team Lead, then served as a Delivery Patient Liaison Medical Cannabis, and later as an Assistant Manager. His responsibilities included coordinating with the Department of Health to ensure compliance with health, safety, and HIPAA regulations. His experience in these roles contributed to his understanding of the cannabis industry and operational management.
Education and Expertise
Alexander Rivero earned a Bachelor's degree in Communication/Public Relations from Florida Gulf Coast University, where he studied from 2012 to 2017. His educational background has equipped him with skills in communication and public relations, which he applies in his current role as General Store Manager. Rivero's expertise extends to employee training and development, as well as marketing and sales initiatives.
Background in Marketing and Sales
Prior to his career in the cannabis industry, Alexander Rivero worked as a Marketing & Communications Associate at Promotional Incentives, Inc. for one year. He also gained valuable experience as a Sales Associate at Nike, where he worked for six years. In these roles, he initiated store procedures to enhance operational efficiency and developed campaigns that contributed to sales growth.
Community Engagement and Mentorship
Alexander Rivero has actively participated in community outreach efforts to connect with both existing and potential patients. He has also taken on a mentorship role within the cannabis industry, guiding leaders in their professional development. His commitment to community engagement and mentorship reflects his dedication to fostering growth within the industry.