Ben Walters

Marketing Director @ AYR Wellness

About Ben Walters

Ben Walters serves as the Marketing Director at Ayr Wellness Inc. and is the Founder and CMO of Pioneer Intelligence, bringing over 20 years of experience in marketing strategy and management consulting.

Work at AYR Wellness

Ben Walters serves as the Marketing Director at AYR Wellness Inc. since 2022. In this role, he focuses on enhancing marketing strategies to support cannabis operators in Massachusetts. His efforts aim to improve patient and customer service within the cannabis industry.

Current Role at Pioneer Intelligence

Ben Walters is the Founder and Chief Marketing Officer (CMO) of Pioneer Intelligence, a position he has held since 2019. Based in Boston, Massachusetts, he leverages his extensive marketing experience to guide the company in its strategic initiatives and growth.

Education and Expertise

Ben Walters earned a Bachelor's degree in History from the University of Michigan. He has over 20 years of experience in marketing strategy and management consulting, showcasing a strong foundation in both academic and practical applications of marketing principles.

Mentorship Experience

Ben Walters has been a mentor at MassChallenge since 2018, contributing his expertise to support startups and entrepreneurs in the Greater Boston Area. He previously served as a mentor at XRC Labs from 2017 to 2019, where he guided emerging companies in the New York City area.

Previous Positions

Prior to his current roles, Ben Walters worked as the Marketing Director at Beats by Dr. Dre from 2014 to 2016 in Shanghai, China. He also founded and managed OSPOP from 2007 to 2013, further establishing his entrepreneurial background and leadership skills in various markets.

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