Chip Coderre
About Chip Coderre
Chip Coderre serves as the Director of Region Marketing at Ayr Wellness Inc., a position he has held since 2021. He has extensive marketing experience, having previously worked at companies such as Resource/Ammirati, MillerCoors, and DeVry University.
Work at AYR Wellness
Chip Coderre has been serving as the Director of Region Marketing at Ayr Wellness Inc. since 2021. In this role, he focuses on developing and implementing marketing strategies that enhance brand visibility and drive sales within specific regions. His experience in the cannabis industry allows him to leverage innovative marketing techniques to connect with consumers effectively.
Previous Experience in Marketing
Before joining Ayr Wellness, Chip Coderre held several significant positions in marketing. He worked as an Account Director at Resource/Ammirati, an IBM Company, from 2012 to 2016. Prior to that, he was the Region Marketing Director at DeVry University from 2010 to 2012 and served as Field Marketing Manager at MillerCoors from 2002 to 2008. His diverse background in various industries has equipped him with a broad skill set in marketing management.
Education and Expertise
Chip Coderre studied at Montclair State University, where he earned a Bachelor of Arts degree in Communications from 1997 to 1999. His educational background in communications has provided him with a strong foundation in effective messaging and audience engagement, which he applies in his marketing roles.
Achievements in Marketing
Throughout his career, Chip Coderre has achieved notable successes in marketing. He played a crucial role in restoring growth for Coors Light in high share markets after a decade of declines. Additionally, he led the relaunch of the organic applesauce brand Sanaía in major retailers such as Walmart and Amazon. His contributions also include accelerating social media growth for the start-up tequila brand Canter Negra and achieving triple-digit growth for Blue Moon during the rise of the craft beer category.